A Cup of New Beginnings: The Season of Kuchikiri

In the world of the traditional Japanese tea ceremony, November is known as matcha season in Japan, a time to savor the year’s freshly matured tea. Kuchikiri, the ceremonial opening of the tea caddy  (cha-tsubo), marks the first use of the year’s new tea — a moment so special it is often called the “New Year” of tea.

Tea leaves harvested in early summer are carefully stored in caddies, maturing over the months into a rich, deep flavor. Savoring matcha during this season, with mindfulness and reverence, is truly an extraordinary experience.

Around the world, matcha has become a beloved and familiar delight — yet behind every vibrant cup lies centuries of Japanese tradition, care, and artistry.

Our MATCHA WHITE CHOCOLATE SQUARE is made with matcha from Kyoto, the spiritual heart of the tea ceremony. Its vivid aroma and delicate flavor have delighted our customers, who share: “The matcha flavor is bold yet refreshing, perfectly balanced with sweetness,” and “I usually prefer dark chocolate, but this matcha white chocolate is my favorite!”

We warmly invite you to experience this seasonal pleasure for yourself — a taste of tradition, crafted to be savored.