A Valentine’s Gift, Saying “Thank You”: ARIGATO CHOCOLATES

In Japan, there is a long-standing gift-giving tradition known as noshi, a custom that has been passed down through generations.

The origin of noshi is said to date back to offerings made to the gods, where gifts were once accompanied by abalone, a treasured item from the sea. Over time, the form evolved. Today, noshi most commonly appears as decorative wrapping paper placed over a gift.
More than decoration, adding noshi and a few words is considered a thoughtful way to convey the giver’s feelings with care and respect.

Traditionally, noshi paper includes phrases chosen to suit the occasion, whether for celebrations, expressions of gratitude, or seasonal events. This practice of sharing feelings through words is deeply rooted in everyday life in Japan.

One familiar example is confectionery packaging that leaves space for a personal message. In this way, sweets are more than just gifts to enjoy. They become a gentle communication tool, a way to say thank you or I’m thinking of you.

ARIGATO CHOCOLATES was created with this spirit in mind.
Inside a can marked with the word Arigato, which means “thank you” in Japanese, you’ll find five varieties of heart-shaped chocolates, neatly arranged in a circle.

Whether for a coworker, a friend, or someone special, ARIGATO CHOCOLATES is a small gift that quietly delivers gratitude, along with a sweet moment to savor.