Spring in Hokkaido — Cherry Blossoms at Goryokaku

We have around 70 directly operated stores across Hokkaido.
Among them, there is one location that becomes especially lively during this season — our Goryokaku Store in Hakodate, in southern Hokkaido.

Situated next to Goryokaku Park, where approximately 1,500 cherry trees bloom each spring, the store features a wide panoramic window — approximately 8.5 feet high and 42 feet across.

Through this window, the changing seasons unfold like a living painting.
In spring, cherry blossoms bloom in full beauty.
In summer, fresh greenery fills the landscape.
And in winter, the view is quietly wrapped in snow.

Each moment offers a different expression of nature, gently framed by the window.

Even as we enjoy the warm climate of California, this is a view we find ourselves longing for every spring.

If you ever have the chance to visit Japan, we warmly invite you to make your way to Hakodate.
From late April to early May, the cherry blossoms are at their very best — a truly special time for cherry blossom viewing, known in Japan as hanami.